Food & Drink Branding & Packaging Research

First I did a brainstorm of possible products for each brief. Doing this was helpful when choosing a brief because I could look through the products and choose the category which had the most products that appealed to me and that I thought I could create effective and creative designs for.

Moodboarding The Briefs

I decided the best way to make an informed decision would be to do further research into each of the briefs, so I mood boarded possible products for each. From doing this I could see the variety of products on offer in each category, the types of vessels that are commonly used, and the possibilities that are out there in terms of surface graphic design. This was very helpful and helped me decided that I wanted to do the lactose free brief as I really like the range of products that were on offer and I think doing something with a cold and wintery theme would work really well for this brief. I also like the idea of doing an ice cream tub vessel because of the wide surface area and lid space that can all be filled with my design.

Gluten Free 

Ready Meals

Confectionary

Dairy

Icecream, milkshake, and frozen yoghurt research

Next I did some research into the brief. This was helpful as I could see what was effective on existing products, the types of vessel there are to choose from, and gather early design inspiration.

Supermarket Research

I also did some research into the placement of lactose free products on supermarket shelves. I went into the supermarket dairy section to take these photos and then commented on which packaging was the most effective and which stood out the most on the shelf to me.

Name

Next I brainstormed name possibilities. I knew I wanted to have a winter theme so a lot of these reflect that. In the end I have chosen Yeti because I think it reflects a wintery theme that would fit with ice cream or frozen yoghurt products which is what I am interested in designing and I think it could create lots of design possibilities when it comes to illustration and the surface graphics.