Final Outcomes

Frozen Yoghurt

Overall I am very happy with how this turned out because the bold colours and logo and design make the front really stand out on the shelf. It is also effectively placed because the design takes up the entire front view without being so long that it flows off the edges and is all fully visible from the front. I think the back information is clear and organised yet still in keeping with the style of illustration carried throughout the design. The lid also reinforces the brand identity and is cohesive with the rest of the design.

I think the milkshake bottle looks effective because again the design has the same clear and cohesive brand identity as the others and the information is clear, legible, and organised whilst being in keeping with the style. The front is also fully visible when looking at it straight on which means it will be fully visible on the shelf and the bold logo, graphics, and colour will definitely make it stand out against others.

I think the ice cream tub is effective because again the placement of the logo and graphics at the front is positioned so that it is fully visible when looking at it straight on and this along with the bold colours will help it stand out on a shelf. The brand identity is consistent with the other products and the style is carried out throughout the vessel and it all looks clear and cohesive.

Milkshake Bottle Development

For the milkshake bottle I had to adapt the layout slightly so that the join would be at the side instead of the back like it was on the ice cream pots. I measure the circumference and height of the flat part of the bottle where the label would sit to create a net. I decided to put the join on the side so that the information was not split in the middle and this improves readability and helps make it look clearer. I measure out the width of the front of the glass bottle I wanted to use and drew a line above the net. This shows the line of vision when looking at the bottle from the front so that I could ensure the main logo and image elements would be centred and the join would not be visible from the front. 

Next I added in the elements from my previous designs but rearranged them so that all the information would be on the back of the bottle and the main design on the front. I also changed the background colour to help differentiate it from the other products and fit with the flavour of 'raspberry' as these are often pink. I kept the main logo and fonts, clouds, mountains e.t.c. to keep a clear and consistent brand identity and the products to look part of a clear product range. I kept most of the layout of information at the back in the same order as with the other products to keep it cohesive with the other products but I placed the description so that it was on the left because I wanted this to be read first and as the join is on the other side I thought that most people would turn the bottle from right to left so would see this first. I added in a bleed for cutting and extended the mountains so that these also had a bleed.

As the basic elements are all the same I wanted to change something else other than the background like I did with my frozen yoghurt so I made the yetis face a raspberry pink colour to fit in with the flavour.

Finally I added in a best before date. I placed it at the top on the left side of the back because I wanted it to be clearly visible and easy to find as this is a very important part of packaging and is a legal requirement so I thought it was important to have it easy to find.

Finally I added crop marks for printing. The crop marks for this were simple because it is a straight edged wrap around net so just requires cutting out in straight lines.

I tested the net on the bottle to check that the net size and graphic placements were correct and effective.

I think it looks effective because the whole logo and design is visible from the front so will all show up on the shelf. Having the join on the side allows the back to flow all the way around making it clear and easy to read the information.

Frozen Yoghurt Tub Development

Next I developed my packaging for the frozen yoghurt tub. The main placements and graphics will stay the same because I want continuity and a clear brand identity between the two products as they will be placed on the same basic vessel but I wanted a clear differentiation between the two different products and flavours so I played around with colour schemes. 

I made the yeti yellow to relate to the lemon flavour then experimented with backgrounds to find one that complimented it and didn't look ridiculous as the colour of the sky.

In the end I selected lilac because it can reflect a winter nights sky and fits with the cool winter theme as well as complimenting the colour of the yeti and still allowing a contrast against the logo and other elements.

I then edited the text to suit the product.

Final Design

This is my final design for the frozen yoghurt. I think it is effective as it has clear continuity and the same brand identity as the ice cream but the very different colour scheme keeps it looking like a separate product.

When printing I couldn't have crop marks for the two ice cream tub vessels nets as they had curved edges so for both of them I had to cut them out by hand and add in small lines for where the edges were to be cut so that they joined up straight.

Ice Cream Development

Net Development

This is my initial design for the net but after thinking about it I discovered the straight edge would not work as the tub is a smaller circumference around the base then it is around the top so the edges would not meet straight and there would be a lot of empty space. I will need to curve the edges to get it to wrap around perfectly but as I cannot measure for this I will need to use trial and error and try a variety of curve amounts and this is what I did below.

These photos show the trial and error of trying out each net.

This 16mm curve net wrapped around perfectly so this is the size I will use for my net designs. I found that the edges fitted together diagonally unless they were cut straight so this is something I will need to factor in to my designs.


Yeti Graphic Development


I wanted to develop my yeti further to make it look cleaner and more professional so I tried recreating it using the pen tool instead of drawing it myself.

Although this looks a lot neater and cleaner I think the edges are too straight and perfect and now it doesn't suit the hand drawn illustrated style of the rest of my designs.

I decided to integrate my original paint brush tool drawn design with the pen tool drawn design and I think this looks very effective because it looks a lot neater and more refined but still fits in with the style that I want to achieve.

I then placed it with my logo and additional typography and I think it all flows well together because of the illustrated style of all the elements. I wrapped the text around the head and I think this flows better than just having it straight across and helps integrate the two together.


Initial Layout Idea

This is my initial idea for the layout. With this layout the join would be on the side but as I dont need one massive block of information and I would like the front to be smooth with no visible join, I am going to try making it so the join is on the back instead.

Final Layout Development

When trying out the net to get the curve I found that the edges had to be cut to make them straight so I measured this distance and added in a line so I knew what would be cut off and created a margin for it.

Next I added a background colour with a bleed to help when cutting.

I also added a small margin to ensure all my graphics were safely within the net and wouldn't get cut off.

I then measured the front space of my ice cream tub vessel that would be visible on the shelf and drew a box of this width so that I knew how large I could make the front graphics whilst still keeping everything visible on the shelf.

I then placed in the logo and main image. Placing it in the middle meant I could have the join at the back and fill either side with information. This ensures the front is completely clean and smooth with no visible join whilst still allowing plenty of space for extra information either side.

I then added in snow using the paint brush tool to add to the wintery effect and give a more interesting textured background.

I also drew mountains using the pen tool to add to the winter scene. I extended them to ensure they had a bleed to help when cutting.

Additional Information Development

I decided to place my information in clouds to add to the illustrated theme and fit with the winter scene as the writing is effectively in the sky.


Next I tried out a variety of hand written style fonts to fit with my theme.

In the end I chose this one as it is extremely bold and legible but is still fun and quirky and has the hand illustrated style.

I experimented with adding a drop shadow but I think this stands out too much and takes away from the 2D illustration style I was inspired by so I think sticking to 2D will give me the most effective outcomes.

I then added in a smaller cloud below and placed the barcode in it. The background is quite busy so I wanted to keep the barcode separate and contained which is why I think it was effective to place it in another cloud. I also added in a lactose free symbol as this is the main concept of my product so I wanted to reiterate it on the back of the product.

I also added in a british standards and recycle logo next to the barcode. I think having all images in the second cloud looks more effective than mixing it with type because it flows better and looks neater and more organised. It is also easier to find all the logo as they are in one place.

I then experimented with the typeface for the ingredients on the other side.

In the end I chose this typeface because it is clear, bold, and legible but the rounded sans serif edges soften it and keep it looking quirky and suiting the style of the design. I chose to use the same font as with the flavour for continuity and for its boldness as a headline font.


I then played around with creating a table of nutritional facts

This was my initial layout for the facts table. I tried centering the title at first.

When I tried it on the cloud I found that centring the title made it take up a lot of room either side and it did not slot into the cloud very well.

To solve this I aligned it to the left and decreased the size so that it still stood out but took up less space. I also made the cloud larger to accommodate it better and to leave room for other needed information.

I chose to add the contact us here as this is a requirement. I initially also added the best before but this is a really vital piece of information that needs to be clearly visible and it gets lost in this mass of text.

I decided to add storage instructions instead as these are another requirement but not as vital as the best before as they will not need to be located as quickly.

I instead placed the best before at the top as it stands out off the background and is separated from the clouds so will be easily visible and located.

Final Layout

This is an overview of the final layout. I think it looks really effective because the same 2D hand drawn style is carried throughout so it has good continuity, the type is all clear, organised, and legible, and the colour scheme is bold and fun and will help the product stand out on the shelf.

Lid Development

I then developed the lid design. I decided I wanted something similar to my main logo and brand identity but much simpler and that fitted into the circular space. I decided to place my logo in the centre as the focal point and then wrap the text around the circle in the same typeface as the ones used below my logo for continuity and a clear brand identity.

Final Lid Design

I also added in the clouds for a clear link to the rest of the packaging. I think this lid design is effective because it clearly shows the style and brand identity used on the rest of the packaging and main details of the product but is simple enough not to look overcrowded. If the product is placed on a lower shelf this will help it stand out from customers looking at it from above as the logo and colours are clear and bold.


Ice Cream Tub Final

Once I had my final designs I did a quick test print as shown below. Doing this helped me to ensure I had the placement of the graphics correct and the net size perfect.

I discovered that the best before date was covered when the lid was placed on so this needs to be moved down.

I then moved the date down so that it would not be covered by the lid.

Here is my final design for the ice cream tub. I think there is strong brand identity and continuity throughout as I had used the same style of illustration and typography and the logo is clearly repeated on both the front and the lid to reinforce my brand identity.