Frozen Yoghurt Tub Development

Next I developed my packaging for the frozen yoghurt tub. The main placements and graphics will stay the same because I want continuity and a clear brand identity between the two products as they will be placed on the same basic vessel but I wanted a clear differentiation between the two different products and flavours so I played around with colour schemes. 

I made the yeti yellow to relate to the lemon flavour then experimented with backgrounds to find one that complimented it and didn't look ridiculous as the colour of the sky.

In the end I selected lilac because it can reflect a winter nights sky and fits with the cool winter theme as well as complimenting the colour of the yeti and still allowing a contrast against the logo and other elements.

I then edited the text to suit the product.

Final Design

This is my final design for the frozen yoghurt. I think it is effective as it has clear continuity and the same brand identity as the ice cream but the very different colour scheme keeps it looking like a separate product.

When printing I couldn't have crop marks for the two ice cream tub vessels nets as they had curved edges so for both of them I had to cut them out by hand and add in small lines for where the edges were to be cut so that they joined up straight.