Milkshake Bottle Development

For the milkshake bottle I had to adapt the layout slightly so that the join would be at the side instead of the back like it was on the ice cream pots. I measure the circumference and height of the flat part of the bottle where the label would sit to create a net. I decided to put the join on the side so that the information was not split in the middle and this improves readability and helps make it look clearer. I measure out the width of the front of the glass bottle I wanted to use and drew a line above the net. This shows the line of vision when looking at the bottle from the front so that I could ensure the main logo and image elements would be centred and the join would not be visible from the front. 

Next I added in the elements from my previous designs but rearranged them so that all the information would be on the back of the bottle and the main design on the front. I also changed the background colour to help differentiate it from the other products and fit with the flavour of 'raspberry' as these are often pink. I kept the main logo and fonts, clouds, mountains e.t.c. to keep a clear and consistent brand identity and the products to look part of a clear product range. I kept most of the layout of information at the back in the same order as with the other products to keep it cohesive with the other products but I placed the description so that it was on the left because I wanted this to be read first and as the join is on the other side I thought that most people would turn the bottle from right to left so would see this first. I added in a bleed for cutting and extended the mountains so that these also had a bleed.

As the basic elements are all the same I wanted to change something else other than the background like I did with my frozen yoghurt so I made the yetis face a raspberry pink colour to fit in with the flavour.

Finally I added in a best before date. I placed it at the top on the left side of the back because I wanted it to be clearly visible and easy to find as this is a very important part of packaging and is a legal requirement so I thought it was important to have it easy to find.

Finally I added crop marks for printing. The crop marks for this were simple because it is a straight edged wrap around net so just requires cutting out in straight lines.

I tested the net on the bottle to check that the net size and graphic placements were correct and effective.

I think it looks effective because the whole logo and design is visible from the front so will all show up on the shelf. Having the join on the side allows the back to flow all the way around making it clear and easy to read the information.