Final Outcomes

Frozen Yoghurt

Overall I am very happy with how this turned out because the bold colours and logo and design make the front really stand out on the shelf. It is also effectively placed because the design takes up the entire front view without being so long that it flows off the edges and is all fully visible from the front. I think the back information is clear and organised yet still in keeping with the style of illustration carried throughout the design. The lid also reinforces the brand identity and is cohesive with the rest of the design.

I think the milkshake bottle looks effective because again the design has the same clear and cohesive brand identity as the others and the information is clear, legible, and organised whilst being in keeping with the style. The front is also fully visible when looking at it straight on which means it will be fully visible on the shelf and the bold logo, graphics, and colour will definitely make it stand out against others.

I think the ice cream tub is effective because again the placement of the logo and graphics at the front is positioned so that it is fully visible when looking at it straight on and this along with the bold colours will help it stand out on a shelf. The brand identity is consistent with the other products and the style is carried out throughout the vessel and it all looks clear and cohesive.